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Privacy Notice

Identity and Contact Information
This Privacy Notice is provided by Matt Wing, trading as Matt Wing Photo Ltd (“MWP”, “we”, “us”), located at 46 Hullbridge Rd, South Woodham Ferrers, Chelmsford CM3 5NG. This notice details your rights under the Data Protection Act 2018 (DPA 2018), the UK General Data Protection Regulation (UK GDPR), and the Privacy and Electronic Communications Regulations (PECR).

MWP acts as both the controller and processor of all personal data collected, ensuring compliance with the principles of data protection legislation.

Date of Notice Creation: 19/02/2016
Date of Last Modification: 19/02/2025

Compliance Declaration

MWP and our website, www.mattwing.co.uk, are fully compliant with the DPA 2018, UK GDPR, and PECR. This Notice is regularly reviewed and updated to reflect any changes in data protection legislation or our processing activities.

Your Rights Under the UK GDPR

Under the UK GDPR, you have several rights concerning the processing of your personal data, including:

  • Right to Be Informed: You have the right to be informed about the collection and use of your personal data.
  • Right of Access: You can access your personal data and supplementary information.
  • Right to Rectification: You can have any inaccurate personal data corrected or completed if it is incomplete.
  • Right to Erasure: You have the right to have your personal data deleted in certain circumstances.
  • Right to Restrict Processing: You have the right to request the restriction or suppression of your personal data.
  • Right to Data Portability: You can obtain and reuse your personal data for your own purposes across different services.
  • Right to Object: You have the right to object to the processing of your personal data in certain circumstances.
  • Rights Related to Automated Decision Making Including Profiling: You have protections against risky automated decision-making and profiling.

For more detailed information on each right and how to exercise them, please visit the Information Commissioner’s Office (ICO) website.

AI in Photo Editing

We utilise AI-powered features within Adobe Lightroom and Adobe Photoshop to enhance and refine the photographs taken during your wedding. This may involve adjustments to colour, lighting, and other aesthetic elements using features such as:

  • Adobe Lightroom AI features: (e.g., Enhance, Heal, Sky Replacement)  
  • Adobe Photoshop AI features: (e.g., Neural Filters, Select Subject)  

These AI tools utilise algorithms to analyse and process your images to achieve the desired artistic style. We take precautions to ensure that your images are processed securely within the Adobe software environment, which is industry standard software. Adobe, as a large company, has its own privacy policy, and we recommend that clients review those policies if they have any concerns about how Adobe uses data. You have the right to request information about how your images are processed and to exercise your data subject rights

The Data We Collect and Why

Cookies and Website Visitor Tracking
Upon visiting our website, you have the option to accept or decline cookies. Cookies help us understand visitor behavior and improve our website and services. We use cookies for analytical purposes, including Google Analytics and security measures to protect against malicious attacks. Your consent, actively sought via a cookie notice, legitimizes the use of cookies on our website.

Client Contact Information
We collect and use personal data necessary to fulfill our contractual obligations and for sales and marketing analysis, under the lawful basis of contractual necessity and legitimate interest, respectively. This includes contact details and any other information necessary to provide our photography services.

Email Addresses for Gallery Login
We utilise PicTime for delivering images to clients. The use of email addresses for gallery access facilitates sharing and ordering prints. For details on PicTime’s data processing, please visit their website.

Mailing Lists
We use mailing lists for marketing purposes based on explicit consent. All data for this purpose is collected directly from you and is managed in accordance with data protection laws.

Sharing Information with Third Parties

We only share your personal data with third parties necessary for providing our services, including PicTime and StudioNinja for gallery and CRM services, respectively, and associate photographers as required. Data may also be shared with regulatory bodies or as part of legal obligations. We ensure all third parties comply with data protection laws and uphold your rights.

Security, Storage, and Data Retention

Your personal data is stored within the EEA and protected with appropriate security measures. We retain your data only as long as necessary to fulfill our services and will delete it two years after completing our obligations, unless you request earlier deletion.

Your Consent

By using our site and services, you consent to this Privacy Notice and our data processing activities. You have the right to withdraw consent at any time.

Your Right to Lodge a Complaint

You have the right to complain to the ICO if you believe there is a problem with the way we are handling your data.

Contact Us

For any questions regarding this notice or your personal data, please contact us using the form on our website.